Step 1: Pick One Offer#

This is key. Choose just one thing. This one thing should be the absolute bread and butter of your business right now. Think of it as the best “front door.” You want everyone to come through that single door.

Your website shouldn’t have all that random stuff on it. You need to take it all off. I’ll explain what to put there instead. But the core idea is: have one thing on your site that you send everybody to.

Everyone coming from social media, from your videos – they all go to this one page to buy or download this one thing and become a lead.

Now, you might be thinking, “No way, that’s a terrible idea! I have too many good things people will want!”

But check this out: One of our top users, Maria Went, you’ve likely seen her on Instagram with about half a million followers. Her “link in bio”? If you follow her, everything points to one core product she sells. I think it’s called 24 for 24. It’s a bundle of 24 of her best online marketing digital products for just 24 bucks.

It’s an incredible offer. It totally fits the bill for having that one core, flagship product, download, or freebie to get leads. It’s super simple to grasp, a great deal, probably one of her highest-converting things, and it’s really exciting for anyone interested in what she does. It makes it super easy for someone to become a new lead or customer in her business.

Step 2: Point Everything to It#

Once you’ve nailed down that core offer, point absolutely everything at it.

Get your website ready. You’ll even simplify it drastically – maybe deleting the top navigation, even sections near the top. You’ll engineer the entire website around this one core offer, whether it’s free or paid (we’ll touch on how to decide that in a bit).

Once that main page – your homepage or link in bio destination – is set up, every single thing you do sends people there:

• Every Instagram post
• Your “link in bio”
• Your YouTube descriptions
• Any ads you run
• Any emails you send

Everything goes to this one page. On this page, you have one main call to action, one main offer, one main action you want people to take.

The huge upside here is how you come across to your audience. You look like someone who stands firmly behind just one thing. This signals that you must believe in that one thing. And what does that do? It shoots up the perceived value. Because you’re standing behind it, everyone will naturally trust that this one thing must be great. They’ll think, “This must be the best way for me to get started with this person’s business or brand.”

Step 3: Use a One-Page Funnel#

Here’s where we get specific about that one page. Most funnels and websites out there are way too complicated. We think that to get someone to act, to buy or download that one thing, we need tons of steps beforehand:

• A squeeze page here.
• A landing page before that.
• Emails dripping out for weeks.

All just to get someone to that page to give you money.

Good news: You don’t need any of that stuff. You can just cross it all out.

All you need is one page that does four main things. If your page does these four things, that product, lead magnet, or download will sell like hotcakes. Whether it’s free or paid, it will fly off the shelves.

Seriously, your entire business could essentially be built around one page on a website. And if you do your job pointing everyone there, that’s how you hit that 10 grand a month. It makes it incredibly easy.

And it’s not just for $10K a month. This process works for businesses doing over **$100 million plus**. I see it happening behind the scenes all the time on Sam Cart.

So, what are those four things this one page needs to do?

Your one page only has to achieve these four goals:

1. Excite
2. Connect
3. Prove
4. Convert

Excite, Connect, Prove, and Convert.

Let’s break down what those mean:

• Excite: This page absolutely cannot be boring! Your headline at the top, above your product picture, needs to shout the benefit. It has to get someone excited. You are the best salesperson for your product – no one else will sell it for you like you can. Too often, headlines are bland and don’t stir any feeling or excitement. Remember, you want people to give you money. You’re talking to your prospect. And guess what? They don’t care about you, or even about your product initially. What they care about is: if they get your product, what benefit will it give them? What will put a smile on their face? What good things will happen after they get your product? Why should they care? What’s in it for me? Those are the famous marketing slogans for a reason. Way too many people talk about themselves, or how great the product is, or what’s inside. Nobody cares about that stuff! They want to know what’s in it for them. If you do that, you will excite.

• Connect: This is where you share a bit of your story. Talk about how you were in the same shoes they are now. Maybe you were unhappy or not getting the results you wanted. Then, you had a transformation – you became happy, and it was because you created this very product for yourself. Tell that story on this page. That story creates a link with your audience. It shows you’re a real person. You walk them through the struggles you faced, your journey, and how you reached that happy state because of this product. This product was the answer. Tell that story, and you will connect.

• Prove: Now, you bring in other people – your happy, successful customers. These are your testimonials. You put these under the Prove section. You excited them with the benefits. You connected with your story. Now, you prove that your product has already helped others, and they are happy (imagine stick figures with hands up!). You prove it with testimonials, with third-party proof. Anything to back up that exciting statement you made at the top. When you say something really good about the product, people naturally doubt it. The proof elements are there to back you up and show people you’re not full of… well, you know.

• Convert: This is simply where you ask for the sale. It sounds super basic, but literally, at the bottom of your page, have a big button that says “Buy Now”. And right above it, have a section that lays out the offer. Show everything that’s included when they buy, perhaps with little check boxes. Show them exactly what they’re getting. Add bonuses to make the offer even sweeter, something they’d be crazy to pass up.

Do these four things on your one page, and you absolutely can – and should – use a simple one-page website to sell that one main thing you want people to start with.

Step 4: See Customers as Leads#

This is a major mindset shift a lot of businesses need. When I explain this “one offer, one page” thing, many people immediately ask, “How on earth are you not sending all that social media traffic or ad clicks to a page where you collect someone’s name and email with a form first?”

People usually think you must send traffic here first, get them as email leads, then send emails for weeks to get them to buy your product.

You do not need to do that.

First off, it’s too complicated for most people, especially if you’re still trying to hit that $10K a month** mark, or even **$20K or $30K. You don’t need that complexity.

What you need to grasp is this: If you send all your traffic to that one page, even if you’re asking someone to buy a product, if they end up buying, they ARE a lead for you.

What are they a lead for? They’re a lead for your main product.

Most likely, the “one offer” you choose for your front-end (the one you send everyone to from social media/ads) is probably not your primary, main, high-ticket product.

The customers who buy this initial, often low-ticket, front-end offer? That product is serving as a lead magnet for your business. You should think of those customers as leads for whatever your primary, main, back-end offer is.

And if you’re wondering how all that works…

Step 5: Sell Your Main Product Next#

So, what’s your main product, and how do you sell it after they buy the front-end offer?

Let’s look at some examples:

• Imagine a dance studio. My wife and her mother run one. Their core product is a year-round program: two classes a week, one-year commitment, costs about **$2,000**. That's the main thing they sell. But we don't try to sell that$2,000 program to brand new people right off the bat. What we do is send all our ads and social media traffic to a page for a **2-week trial for $39**. That$39 trial is essentially our lead magnet. Those are our “leads.” And they’re paying leads! We do this on purpose because a customer – someone who gives you even just a dollar – is infinitely more valuable than someone who just gives you their email. We get them into this $39 trial, they become customers, and then our goal is to move them up (ascend them) into our main$2,000, twice-a-week, one-year commitment program.

• Kate Pope, another Sam Cart user, does something similar. She has a big Instagram following teaching parents what to feed their babies and toddlers. Her main product is a $2,000 coaching program**. She also has a course around$500-$1000, but neither of those are sold on the front end. They take all their social media traffic and leads and send them to a product that costs about **$250 to $300. They move people from that lower price point and then sell them into the much higher-priced core program.

• If you’re selling a newsletter or a community, and your main big community is $500 to$2,000, I’d suggest creating a cheaper one – maybe $10 a month** or **$100 a year, maybe even cheaper. That’s where you send everyone from ads, social media, and email. You then treat these members of the cheaper community as leads for your main, high-ticket product.

This whole business model is way simpler than one built on getting new leads onto an email list, emailing every day, setting up complicated automations and autoresponders. That stuff can get overwhelming. Does it work? Yes. But if you’re not yet hitting $10K a month, all that complexity is too much to handle. It gives you too much stuff to manage and actually holds you back.

So, if you’re asking, “Okay, but how do we actually sell this main product next?”, the best ways to do that are with:

• One-click upsells
• Email
• SMS

When someone becomes a new customer by buying your front-end offer, you immediately show them a one-click upsell to buy that main product. You also follow up with them via email and SMS.

That’s the system. Pick one offer, send everyone there, make that page convert, see those buyers as leads for your main thing, and then sell them the main thing next. Simple, right?